THE CX Playbook LAB BUILT · TESTED · SHIPPED

Turn CX guesswork into a playbook.

Your CX Playbook — built, tested, shipped. Build CX before you have a CX budget. Onboarding that converts. Support that scales. AI automation that amplifies it all. We turn your customer experience from reactive chaos into a repeatable, intelligent system that grows with you.

CX Audit
89%
of customers switch to a competitor after a poor experience — CX is your most powerful growth lever.
cheaper to retain a customer than acquire a new one
+25%
average revenue increase from improved CSAT scores
CX Audit Roadmapping KPI Design Touchpoint Analysis Friction Mapping Onboarding Design Health Scores SOP Design Workflow Design Escalation Paths NPS CSAT VoC Strategy Team Growth Plans AI Automation Support Automation Chatbot Strategy Predictive CX CX Audit Roadmapping KPI Design Touchpoint Analysis Friction Mapping Onboarding Design Health Scores SOP Design Workflow Design Escalation Paths NPS CSAT VoC Strategy Team Growth Plans AI Automation Support Automation Chatbot Strategy Predictive CX

Stop guessing. Start building a playbook.

CX is your competitive advantage

Small businesses that invest in customer experience strategy see measurable improvements in retention, referrals, and revenue — often within the first quarter.

Unmanaged churn is silent but deadly

Without a customer success framework, you're losing customers you don't even know are unhappy. We build the systems to catch them before they leave.

Loyal customers are your growth engine

A structured Voice of Customer (VoC) program turns feedback into action — reducing friction, boosting CSAT, and creating brand advocates.

AI + CX: your unfair advantage

The right AI automation doesn't replace great customer experience — it amplifies it. We help you identify where AI can eliminate friction, speed up resolution, and personalize at scale, without losing the human touch that builds loyalty.

"Companies that lead in customer experience outperform laggards by nearly 80%. CX isn't a department — it's your entire business model."

73%
of buyers say CX influences purchasing decisions
60%
of customers stop doing business after poor service

Six ways we transform your customer experience

Whether you're just starting to think about CX or you need to fix a broken support operation, we meet you where you are — and build a roadmap to where you want to be.

CX Strategy & Consulting

A holistic audit and strategic roadmap for your entire customer experience — from first touchpoint to post-purchase. We identify gaps, prioritize quick wins, and design a long-term CX vision aligned with your business goals.

CX Audit Roadmapping KPI Design

Customer Journey Mapping

Visualize every step of your customer's lifecycle — from awareness to advocacy. We uncover friction points, moments of delight, and missed opportunities to improve touchpoints that directly impact satisfaction and conversion.

Touchpoint Analysis Persona Development Friction Mapping

Customer Success Program Setup

Build the foundation of a scalable CS function from scratch. Includes onboarding design, health score frameworks, proactive outreach playbooks, and the tooling recommendations to make it all run smoothly.

Onboarding Design Health Scores Playbooks

Support Process & SOP Design

Turn reactive support into a consistent, scalable operation. We document your workflows, write Standard Operating Procedures, build escalation paths, and create templates and macros your team can use immediately.

SOP Writing Workflow Design Escalation Paths

Voice of Customer & NPS Programs

Design and implement feedback loops that give you actionable data. We build NPS, CSAT, and CES survey strategies, set up reporting dashboards, and create closed-loop processes so every piece of feedback drives improvement.

NPS CSAT VoC Strategy

Team Training & Coaching

Equip your support and success team with the skills to deliver exceptional experiences every day. Covers communication frameworks, de-escalation, empathy-driven support, and customer-centric thinking for every role.

CX Mindset De-escalation Soft Skills
New

AI Automation & CX Solutions

Harness AI to scale your customer experience without scaling your headcount. We identify automation opportunities across your customer journey, design intelligent workflows, and implement AI-powered solutions — from smart chatbots and auto-routing to predictive churn alerts and AI-assisted support — all tailored to your existing tools and team.

AI Workflow Design Support Automation Chatbot Strategy Predictive CX AI Tool Integration

Why AI + CX?

AI doesn't replace great CX — it amplifies it. Let us help you automate the routine so your team can focus on the moments that matter most.

Built for growing small businesses

You don't need a 10-person CX team. You need the right strategy, the right processes, and someone who's been there before.

Early-stage startups

Build CX right from the start so you're not fixing broken systems later.

E-commerce businesses

Turn one-time buyers into repeat customers with post-purchase experience design.

B2B SaaS companies

Reduce churn, boost expansion revenue, and build a proper CS motion.

Local service businesses

Systematize your customer journey so great service isn't dependent on any one person.

From discovery to transformation in four steps

We keep it simple, collaborative, and focused on results you can actually measure.

01

Discovery Call

We audit your current CX landscape, understand your goals, pain points, and customers — and identify the highest-impact opportunities.

02

Strategy & Roadmap

You receive a clear, prioritized CX roadmap with specific recommendations, timelines, and success metrics tailored to your business.

03

Build & Implement

We build the frameworks, SOPs, playbooks, and programs together — hands-on support every step of the way.

04

Measure & Optimize

We track your CX KPIs, gather Voice of Customer data, and continuously iterate so your experience keeps improving.

Flexible options for every stage of growth

No bloated retainers. No cookie-cutter solutions. Just the right level of support for where you are right now.

CX Starter
For businesses just beginning their CX journey
Project-based / custom quote
  • CX Audit & Gap Analysis
  • Customer Journey Map (1 persona)
  • Prioritized recommendation report
  • 60-minute strategy session
  • Quick-win action plan
Get a Quote
CS Foundations
For B2B teams building a Customer Success motion
Project-based / custom quote
  • Customer Success program design
  • Onboarding experience buildout
  • Health score framework
  • Churn risk identification process
  • CS playbooks & templates
  • Tool stack recommendations
Get a Quote

All packages are custom-scoped to your business. Hourly consulting also available. Book a free discovery call →

Ready to stop guessing and start building?

Your CX playbook won't write itself — but we'll build it with you. Onboarding that converts, support that scales, and a CX strategy that actually fits your budget and your stage.

Or reach us at [email protected]  ·  cxplaybooklab.com